Outdoor lighted business signs for storefronts, or any type of business, can come in several different forms, such as illuminated channel letters or a backlit monument sign. The key factor for this type of signage is the ability to incorporate light, making any sign much more noticeable and legible at just about any time of day and in any weather condition.
While outdoor lighted business signs, or any type of signs that use illumination, can be a more costly option, it’s certainly still worth Oconsidering for just about any business in every industry. There’s no doubt about it, using illuminated signs are arguably much more effective when it comes to grabbing the attention of potential customers.
ELEVATE YOUR BRAND WITH ILLUMINATED SIGNAGE
Your California business signage should be able to convert leads into customers. While it’s great to have professional outdoor building signage, it’s worth reviewing the advantages that you can draw from adding illumination to your signs. When your business building signs are glowing at night, you’ll have a much better chance at building stronger brand awareness in your community.
Let’s take a more specific look at five reasons why your business needs illuminated signs.
- Continuous marketing.
It’s pretty hard to think of other cost effective marketing tools that can advertise your business at all hours of the day. For businesses in the retail or hospitality industry that tend to be open late into the night, wouldn’t your business benefit from being seen when it’s dark outside? With illuminated outdoor building signage, passersby will always see your brand lighting up the sky.
- Clear communication.
Signs are a communication tool and they should easily help potential customers figure out what they want to know. It’s too easy for people to ignore to completely miss a business building sign that isn’t properly lit. On the contrary, outdoor lighted business signs clearly lets customers know they’ve found what they are looking for. Use illuminated signs to let people know when you are open and ready to serve them.
- Excellent custom signage options.
Outdoor lighted business signs, and just about any type of illuminated sign, can be customized to suite your brand elements. From choosing materials, size, colors and fonts, as well as the way the sign is lit, the right signage company can help you create and install a custom illuminated sign that will increase your brand awareness and draw people in.
- To make a strong impression.
Illuminated signs are captivating and they look impressive. If you want to elevate your brand and help build a reputation for quality and great customer service, choose lighted business signs. For new businesses, adding even simple illumination can give the illusion that you’re bigger than you are or that you’ve been in business for a few years.
- Cost effective marketing.
As mentioned, there will be an initial cost associated with creating and installing your illuminated signage, but overall, these signs are made using durable materials that stand the test of time. In addition, when you choose an LED lit sign, the energy efficient bulbs last a very long time and won’t increase your electricity bill drastically.
MAJESTIC SIGN STUDIO IS YOUR SOURCE FOR ILLUMINATED SIGNS
Illuminated signage can attract thousands of customers and advertise your brand with repeated impressions, making them one of the smartest outdoor building signage options available. If you want to enhance your business using illuminated signs, the team at Majestic Sign Studio has the knowledge and skills to get the job done. We can design and install business signs that amplify your brand and make it easier for you to reach your business goals. Contact us and let us know how we can help.
